Freedom Rave Wear

 FREEDOM RAVE WEAR

The brand Freedom Rave Wear is revolutionizing the comfortability ravers feel when dressed up for a festival! Even if you aren’t big in the rave scene, I'm sure you’ve seen some of the extravagant, bright and creative outfits that many people wear. And if you are in the scene, you know how uncomfortable it can be to look THAT good all night long. Freedom Rave Wear is creating unique and stylish rave clothes that are also stretchy and buttery soft in sizes for all. People have shared their reviews on the products stating how good the material is, how perfect the fit is and how fun all the different styles are. I am super interested in the brand because I am a frequent rave goer who tends to have trouble finding the styles I want that are comfortable and fit my body correctly. All of the good words I have heard from my friends and through social media make me wonder if freedom rave wear is the answer to all my problems!

The brand’s Value Proposition is their commitment to sustainability and recycling within their products. Their clothing is made from recycled water bottles AND they still manage to make high quality products that keep their buyers comfortable all night. Their mission statement is to enable authentic people. They do this by creating unique and sustainable fashion that allow people to indulge in their true selves while keeping the environment healthy. 

  People are LOVING this brand. You can find at least 40 comments on each post about how in love people are with the different looks the brand offers. People also comment their product suggestions on posts and things they are hoping to see in the future. There are some comments pictured below where you can see peoples thoughts, “lovee ittt”, “I neeeed this”, “this is everything” and a light hearted suggestion, “praying 2023 comes with more long sleeved tops!”

 

It is clear from their social media accounts that they want to spread the idea of clothing sustainability while still enjoying fun unique and comfortable styles. They drop lots of new designs in all different styles so there is something for everyone, but they guarantee clean, safe and sustainable clothing. 

It is clear even just looking at the few comment examples shown here, that Freedom Rave Wear is REALLY GOOD at replying to their customer comments. Almost every comment has a reply even if it is just a couple cute little emojis. Their social platforms consist of a mixture of pictures and videos showing off the different designs and styles they have, and they even share images of their customers wearing their products in live action. One thing people really love is their, “how to style” videos. These are short, about 1 minute videos showing real freedom rave wearers’ styling their products and getting ready for festivals. This helps give possible customers inspiration on how they can personalize the clothing to dress for their next rave. They offer giveaways of not only their own products, but festival tickets and experiences. In order to enter you like, share, follow and comment and this in turn gives them a broader audience. They have a Linktree in their bio that offers links to a variety of things so that customers can not only shop, but learn about the company and their mission. One challenge they face are their larger, faster and cheaper rave wear brands that already have a broader audience. They are separate from their competitors because of their sustainability and they do a good job of highlighting this value proposition. They are growing their brand rapidly and successfully and their social media marketing tactics are one of the biggest reasons. 

If I was their brand manager, I would expand the content that they post/ share on social media. While they do include links in their bio to a variety of other things, their actual content is pretty much solely product. I would suggest they also share things like festival dates and lineups, new music, industry news and other things that their target market would relate to. I would also start a blog that has posts discussing different things related to the rave community that builds brand reputation. 

You can learn a lot about a brand just by looking at their social media account comment sections. You can see how other customers feel about the products and brand experience and then you can see how the brand responds to and engages with the community.